TechCrunch - Backed by Greycroft, Klasha gets $2.4M to improve cross-border commerce in Africa
Analysts say the value of e-commerce in Africa is expected to reach $29 billion next year, yet Africans still find it difficult to make international payments for products online.
Cards, M-Pesa, bank transfers and mobile money, are the most common methods Africans use to make payments. But while various payment gateways have provided better experiences than how things were, say, a decade ago, there’s more work to be done.
Klasha, a Lagos and San Francisco-based startup, sees a niche in cross-border commerce and provides multiple integrations and APIs to facilitate transactions in that space. Today, it has raised $2.4 million in seed to scale.
Jessica Anuna founded Klasha in 2018. At the time, the company’s focus was to make it easier for African consumers to purchase products directly from global fashion retailers.