Guides and tips

August 18, 2022

Tap into Africa’s e-commerce market with Klasha Business

Driven by changes in technological advancements and global circumstances, e-commerce is growing and shows no sign of stopping.

“Among the many digital technologies with relevance for development, e-commerce stands out because of its potential to overcome market barriers and connect consumers and businesses, even when traditional commercial and market transactions are relatively limited” (World Bank 2019).

This growth is also prevalent in Africa. E-commerce in the continent is thriving, as seen in a report by the International Finance Corporation (IFC); the number of online shoppers in Africa has increased by 18% since 2014, which is also anticipated to continue over the next decade. 


Klasha Business offers a simplified payment solution that helps businesses across the world to manage payables and receivables, reach customers in Africa, and make payments from and to Africa with one account easily.  As a merchant who wants to grow their online presence and audience, the following reasons are why you should tap into Africa’s e-commerce market: 


Increased e-commerce shoppers

With the movement restrictions that came with the COVID-19 pandemic, many brick-and-mortar businesses have established online presences and continued to expand their reach even though these restrictions have been lifted. Online commerce, especially mobile e-commerce, dominates the online shopping space, with South Africa (63%), Morocco (62%), and Nigeria (56%) having the highest shares of mobile shopping in 2020, according to Statista.

Online shopping has continued to skyrocket as shoppers now prefer the convenient shopping appeal of discovering products and deals online on platforms like KlashaCart, the in-app shopping feature of Klasha. As a business owner, you can grow your business online with the right checkout experience and payment method for your customers, such as KlashaCheckout and Klasha Payment Links


Improved technology for online shopping

The explosion of digital buyers has caused a need to make it easier for consumers to shop seamlessly from Africa. Consumers in the continent also deserve the same frictionless shopping experience seen in other continents. Companies are creating avenues to make it easy for online consumers to get the best deals. 

KlashaCart allows users to shop from various online stores simultaneously as an in-app shopping cart feature of Klasha. With a Klasha Wallet, users can visit international brands like Zara and H&M, pay in Naira, and get fast door-to-door delivery to Nigeria within 14 days while having a seamless cross-border shopping experience.

Massive internet penetration

Internet penetration in Africa had a steady rise between 2000 and 2021. According to Statista, Togo has the highest growth rate, which reached 912%, São Tomé and Príncipe rose by 882%, while other West African countries like Cape Verde, Mali, and Nigeria had over 60%. 

Based on the growing population in the continent, the internet penetration surge, and with 70% of sub-Saharan Africa under the age of 30, Africa’s e-commerce is prime for continuous growth in the e-commerce sector. 


These emerging trends mean just one thing for you as a merchant. With these significant e-commerce growths, Africa is primed and ready for your business to scale as long as it is correctly positioned with the right tools that come with having a Klasha Business Account. Access to KlashaWire, KlashaCheckout, and Klasha Payment Links makes it easy for you to tap into Africa’s e-commerce market. 


Email us if you have questions about our Klasha Business features or how to sell to Africa with a Klasha Business Account.


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