Guides and tips

September 2, 2022

Three e-commerce businesses you can start in Nigeria with a Klasha Business Account

Nigeria’s e-commerce market increased by 30% in 2021 and contributed to the global growth rate of 29%, according to Mordorintelligence. This development is due to the steady rise of digital buyers and internet penetration in the country.


With over 200 million people, 63% of whom are youths, 77% mobile network coverage, over 50% internet access, and a GDP of $568 billion, Nigeria is Africa’s biggest economy. In addition, Nigeria’s e-commerce and internet growth will contribute $300 billion to Africa’s GDP by 2025. The current e-commerce spend is estimated at $12 billion and is projected to reach an impressive $75 billion in revenues per annum by 2025, according to the International Trade Administration (ITA).

This data shows that e/m-commerce will record higher growth in the coming years. If you’re interested in selling in and from Africa but have no idea how to get started, we can recommend three e-commerce businesses that you can start to penetrate the digital audience in Nigeria.


E-commerce business means the buying and selling of goods and services electronically. These online business transactions can be B2B (business-to-business), B2C (business-to-consumer), or others. Here are e-commerce business ideas you can start in Nigeria with Klasha business:

Personal shopping

Showcasing the latest 2022 fashion trends to friends and followers online is one of the popular businesses of 2022. Personal shoppers regularly post stunning fashionable photos of themselves online to entice their followers, who trust them to buy fashion items. To make it easier, you can shop the latest trends from KlashaShop, the in-app feature of Klasha, where you can purchase products from international brands, pay in naira, and get doorstep delivery to Africa in 7-14 days.

Selling event tickets online

Online ticket platforms are a great e-commerce business you can start easily. Fully explored in other continents where it brings in good revenue, this business still has a lot of unexplored growth in Nigeria. People want to conveniently buy movies, events, or cheap concert tickets online, which is something to take advantage of. You can offer your customers attractive incentives as you start the business and draw customers in.

Digital products

Digital products also create significant business opportunities because they’re inexpensive to produce. For instance, e-learning is a great business opportunity as you can digitally create and sell music, videos, e-books, and online courses. You can sell it once or repeatedly to different people as a one-time fee or subscription.


Starting these businesses or any new business can seem like a big step, but selling to and from Africa has been made easier with Klasha Business.

Klasha Business is a unified payment solution that helps merchants make and receive payments in and from Africa using African money currencies and methods. The features of Klasha Business include the following:

KlashaCheckout is a highly responsive checkout that is perfect for e-commerce platforms and gives customers a localised payment experience. Once integrated into any app or website, customers can make payments in African currencies and money methods, while the merchants can payout in any currency of their choice.

KlashaWire is the payable feature of the Klasha Business Account, which helps merchants wire money overseas. As a business owner, you can send your business partners and suppliers in the UK, USA, and over 120 countries in local African currencies. The recipient will get the money in their domicile currency.

Klasha Payment Links is for merchants without a website or e-commerce store. You can easily customise a payment link and share it with your customers on Instagram, WhatsApp, or any other channel.

Nigeria’s e-commerce space is prime and available for business owners ready to tap into the market. 

As a business owner who wants to sell seamlessly in Africa and provide their customers with a great localised shopping experience, create a Klasha Business Account to get things started.

You can book a meeting with our sales team if you want to know more about the features of the Klasha Business Account.


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