TechCabal: Klasha CCO Nile Younis on his plans to remove barriers Africans face in global commerce

Klasha’s new chief commercial officer, Nile Younis, spoke to TechCabal about his plans to bridge the e-commerce gap between Africa and the global economy.

Younis was the P&L business owner responsible for building and establishing digital payment ecosystems at national levels for Mastercard in the Middle East and Africa (MEA) region. He also led product development and management. As co-founder of digitally-native mobile wallet solutions, he and his team created leading go-to-market strategies, leveraging technology and partnerships across the MEA markets to achieve their objective of digitising large cash flows across multiple sectors.

Your expertise is in the Middle East region and North Africa. How would you translate that to Klasha’s sub-Saharan customer base?

I have had the privilege of working across all markets in the Middle East and Africa. That’s over 70 very different cultures, economies, people, and regulatory landscapes. The fragmented reality on the ground is a common nuance across the region, as are many of the inspiring trends driving the continent forward through growth in global trade, technological advancements, regulatory harmonisation, and ecosystem stakeholder collaboration. It is by leveraging these macro trends, whilst having a deep understanding of each local market and consumer demand, that opportunity can materialise for all those interested in doing business in the continent.

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